Follow a consistent capitalization scheme

Inconsistent spellings and capitalization undermine your authority. Follow these capitalization guidelines:

When you're deciding whether to capitalize noun phrases, remeber that title case is often a marker of formality in English. It can help clarify that you're speaking about a specific, official thing (such as a form, office, or person). But overuse can confuse users.


Headlines, page titles, subheads, and similar content should follow sentence case, and should not include a trailing colon. For example: