Principles for user content

Start with user needs

Write in a way that suits the situation. Ask yourself: Who am I writing for? What do they need to know? What is their situation? What are their constraints and environment?

Help people find the information they need quickly and easily. Guide them through the journey.

KISS -- Keep It Simple, Stupid

Users have complex experiences and backgrounds. Respect that.

Know the audience. I can't stress this enough! Talk to them. Don't ask what they want. Observe and give them what they need.

Build trust with the reader

Does your content work for users? Don't be afraid to rethink and rewrite.

Write a draft. Test on your users and readers. Examine their feedback. Refine. Make it better, test it out, gather feedback, and keep refining.